Ways To Earn Traffic In Real Estate Websites.
Going online to look for homes and to find realtors is an increasing phenomenon among many people today. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. Home buyers also do their searches online when looking for a house according to the survey This show there’s a lot of opportunities online and realtors should take advantage of the potential. This also applies to real estate agents.
Business people in real estate can take several steps to optimize their real estate websites. Target local keyword is vital in optimizing a real estate site. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The words should be made to appear throughout the site. Content that is useful to the potential home buyers should be developed from the local keywords.
Optimizing real estate site can be done by writing blog posts on homes that the business wants to sell. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. One way to attract traffic to the site is to write blogs on those particular properties. The address of the property in which customers will be interested in should be the target of the blog. SEO best practices requires the use of keywords in meta description, title tag, alt tag on photos, file name on photos and the content. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
Another aspect that needs consideration in developing the real estate websites is the use of photos and videos. The reason for this is that they are important on all sites and more so to real estate sites. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. It is vital to capture the property testimonials in addition to videos. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
The fourth aspect is having the website designed to work on mobile devices. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. Studies have shown that more than 80% of home shoppers use their mobile gadgets in their home buying process. The web design for the real estate business should have a responsive design to mobile devices.