How to Do Marketing on Instagram The practice of marketing products and services traces its roots to many years ago. The way marketing is done has evolved generation after generation. In earlier days, marketing used to be done mainly using advertisements on print, audio and visual media. However, the discovery of the internet changed these dynamics tremendously. The internet led to the growth of the number of platforms for advertisement. One such platform that is internet based is the social media. It is estimated that over fifty percent of the world population uses social media for one reason or the other. Marketing on social media has therefore become very important. In particular, Instagram has gained in popularity since its inception. The fact that it supports image hosting makes it very unique. How is effective marketing on Instagram achieved? Effective Instagram marketing can be done using several strategies. First of all, use hashtags well and creatively. Interactive hashtags are ideal hence use them. For instance you can have a hashtag that enables customers to tag their own photos with those of your products. This causes excitement hence attracting more people to your product.
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The second strategy is to ensure that you use all other social media platforms to post adverts that link to Instagram. This is called cross promoting which serves to draw people who may not be on Instagram to your hashtag. If you use this method and have attractive hashtags you will surely register more sales. It is also important to ensure that you do not overwhelm your fans with too many posts on the same product. It is advisable to make posts twice a day. Too much of posting in a day can lead to customer fatigue.
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In any business environment, a customer would like to feel appreciated. Create ample interaction between you and your followers. How do you create this interaction? It is a common practice that comments are left after one sees a new product on Instagram. It is not only simple courtesy but also a marketing tool to ensure that you find time to reply. The reply also serves to motivate the person to inquire more about the product. Creativity is an important attribute of any business person. On Instagram, you become creative by ensuring that you post innovative pictures about your product. It is easy to notice catchy images hence more people will end up following your hashtag. Images that lack color will be ignored quite easily. In conclusion, you are aware that Instagram has tools that are created within to promote interaction. Business profiles and email links are some of these tools. Take advantage of such tools to boost the number of likes on your popular hashtags. The above named strategies can be applied well and would definitely make Instagram a very effective marketing tool.
